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STS BRANDING, PRINT DESIGN, AND EVENT MARKETING
Timeline: May 2023 - August 2025​
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Overview: As a project manager and team lead, I managed budgets ranging from $3k - $5k to procure merchandise for outreach activities. I designed, printed flyers, merchandise, and led strategies for three outreach cycles. I coordinated staff events, communicated with vendors, and managed the setup and takedown of in-person marketing events. I increased newsletter sign-ups by 500+%.
STS SWAG 2025
Result: 5000 pieces of merchandise ordered, to be distributed by May 2026.
Role: Design print-ready concepts, manage budget (3.5k), communicate with upper management, fulfill procurement with the finance team, obtain quotes, and confirm orders.
STS SWAG 2024
Result: 2050 pieces of merchandise distributed
Role: Design concepts, manage budget (3.5k), communicate with vendor, obtain quotes, confirm orders, and manage orientation event schedules and staffing.
STS SWAG 2023
Result: 3000 pieces of merchandise distributed
Role: Design concepts, manage budget (5k), communicate with vendor, obtain quotes, confirm orders, and manage orientation event schedules and staffing.
STS FLYERS
Result: 400+ Follows, ~890 scans
Role: Design concepts, manage distribution of flyers, communicate with external stakeholders, write & edit copy, track analytics with LinkTree & Excel.
Result: 550% Increasing in Mailing List Sign Ups, ~60% Increase in Web Visits
STS BUSINESS CARDS
Result: 2500 cards distributed
Role: Design concepts, manage distribution of business cards, communicate with external stakeholders, write & edit copy, track analytics using LinkTree & excel
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