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SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
@STUDENTTECHSERVICES
Role (Project Manager & Team Lead): ​Managed content schedule, strategy, content, and story. Authored tone guidelines, social media brand guidelines, documentation, and training. Delegate content tasks to align with multi-channel, full-cycle campaigns across Instagram, LinkedIn, newsletter, and web.
Background: The selected campaigns aim to demonstrate virality, reach, and conversion. Some metrics are not very large, such as comments. Still, success in the campaigns is determined by non-follower reach, impressions, and external engagement, such as through our website, newsletter sign-ups, or other outlinking.
@BARBELLATBERKELEY
Role (VP of Marketing & Design): ​Designed assets and templates for social media & flyers. Wrote content and marketing language assuring a cohesive identity across Instagram and Discord to build the weightlifting community at Cal. Produced brand assets for marketing team members while optimizing collaborative workflows in Adobe.
Miscellaneous
Various Roles
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